Quirino Province to Launch New Tourism Brand online

Quirino province to launch new tourism brand online

The Province of Quirino, in partnership with the Department of the Tourism and the Tourism Promotions Board, is holding an online launch of its new tourism brand on November 4, 2021. The launch will be conducted through the official Facebook page of the province at 6:00 PM and it will also be featured on the ANC channel on November 6, 2021.

Quirino, a small highland province tucked on the southeastern corner of Cagayan Valley, is a veritable nature preserve that is endowed with several tourist attractions. Nestled in the shadows of the Sierra Madre mountain range, it is located in the Upper Cagayan River Basin. Thus, it is surrounded by majestic mountains, crisscrossed by pristine rivers, and dotted by over 200 waterfalls that include a seven-tier wonder.

One of the province’s popular tourist attractions, for instance, is the Governor’s Rapids in the town of Maddela. Forming part of a tributary of the Cagayan River, it has become a favorite swimming, kayaking and canoeing spot for visitors. During the rainy season, it becomes an ideal site for whitewater rafting.

One of the few remaining provinces that still have virgin forests, Quirino also has lush woodlands that are home to a wide array of indigenous flora and fauna that make it an unspoiled wonderland for nature lovers and adventure seekers. In addition, the province boasts of scenic mountain trails, cave networks that have been attracting spelunkers, and grassy rolling hills that are perfect for camping.

Currently,Quirino province is still closed to visitors in line with the travel restrictions imposed by the national government to control the spread of COVID-19. The province, however, is already preparing for its re-opening. And the upcoming digital launch of its new tourism brand is, in fact, part of this initiative.

Quirino’s rebranding, according to Governor Dakila Carlo “Dax” Cua, is itself a key step in promoting the province as a top-notch tourism destination that has, so far, remained largely undiscovered. “Our new brand, which we will unveil on Nov 4, will herald the whole package of wonder and fun that Quirino offers to visitors,” he said. “I’m inviting all of you to join us for this unveiling so you can discover Quirino!”


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