Embark on a Delectable Journey of Discover-E with Electrolux

We, Filipinos definitely love to eat. Be it eating at the restaurants or at the luxury of our own homes, eating is definitely part of every Filipino gathering. In line with this, Electrolux, the global leader in household appliances, get on a journey to re-discover our appreciation of Filipino food, culture, and heritage through its Discover-E kitchen campaign.

Andrea Pionilla, Group Product Manager of Electrolux Philippines said "As part of our commitment to meet the needs of (Filipino) consumers, Electrolux has carried out a nationwide initiative designed to promote culinary discovery and enjoyment of Filipino cuisine", "Our Discover-E campaign will let consumers discover and do more culinary exploration in their kitchens with the help of Electrolux kitchen appliances."

Electrolux’s Discover-E campaign will have the following activities:


Discover-E Web Series, a web series that will showcase delicacies from different regions of the Philippines. Electrolux’s celebrity chefs - Chef Bruce Lim and Chef Rosebud Benitez will teach home cooks easy and stress-free ways to prepare Neo-Filipino dishes that they can do and enjoy in their own kitchens at home. Catch them through the instructional 10-minute YouTube videos at www.youtube.com/ElectroluxPH1.


Electrolux Discover-E Food Festival, will bring together your favorite Filipino dishes from different regions in the Philippines. At the event, there will Filipino food bazaar, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, games and raffle contests. Come, celebrate and discover Filipino cuisine at the Electrolux Discover-E Food Festival scheduled on June 15 – 16, 2013 at NBC Tent, Fort Bonifacio Global City Taguig City!


Are you up for a savory Instagram and Twitter challenge? Are you a food fanatic and loves to take photos of food? Join the "Instant Discover-E Photo contest". It's so easy!

Here's how:
  • Snap a photo of your favorite Filipino dishes
  • Post and share it on Instagram or Twitter
  • Include the hashtag #DiscoverE
  • Tag @ElectroluxPH and @pinoyadventurista on Instagram or @adventuristaako on Twitter

Once a week, three entries with the most delectable photo will be chosen and awarded free items, gift certificates and Food Passports for the Electrolux Discover-E Food Festival! Contest will run from May 15, to June 30, 2013.

For more information and updates about Electrolux Discover-E, visit www.electrolux.com.ph/discover-e or follow them on Twitter at @ElectroluxPH and Instagram at www.instagram.com/electroluxph.

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