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Etihad Airways Launches "Runway to Runway" Fashion Film at New York Fashion Week

Etihad Airways Launches
Etihad Airways Launches "Runway to Runway" Fashion Film at New York Fashion Week

Etihad Airways and renowned British designer Julien Macdonald OBE, officially launched a promotional fashion film on the opening night of NYFW: The Shows. Featuring over 17 couture outfits by the celebrated designer, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.


The film was unveiled last night at a high-profile press event in the Etihad Airways VIP Lounge at NYFW: The Shows with an archive presentation and appearance by Julien Macdonald.

Etihad Airways Launches
Model Montana Cox poses with Etihad Airways Cabin Crew at the launch of Etihad Airways’ promotional fashion film ‘Runway To Runway’ at NYFW The Shows in New York City

With participation by members of Etihad Airways’ award-winning cabin crew, the film also features unique integrations with global brands such as IWC Schaffhausen and BMW.

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