Robinsons Supermarket, in support of Department of Trade and Industry’s (DTI) "One Town, One Product" program, reintroduces Island Favorites in the supermarket with an awesome re-launch last June 25, 2015 at Robinsons Supermarket Manila. During the launch, it was announced that selected Robinsons Supermarkets will now be selling finest products and delicacies from Luzon, Visayas to Mindanao, specially highlighted in the Island Favorites section in their supermarkets.
Add some delightful products in your groceries bags by buying locally-made and produced products from different provinces that will surely be an awesome treat for everyone. Feel the sumptuous taste of each product while imagining you're really in that place. Or maybe, shop and send these products to your loved ones abroad; some of these delicacies they surely miss.
Like what Ponciano Manalo Jr. (DTI Usec) said, "We are looking forward to many things that this partnership with Robinsons Supermarket. And invite all our consumers to try our local products and taste the rich and delicious flavors of Filipino food and beverages. And most important in this partnership is we develop our Small-Medium Enterprises which is the backbone of our economy."
"As a Filipino retailer, we feel it is our responsibility to highlight the best of the Philippines’ products. Through the Island Favorites section, our consumers can be assured of the wide variety of pasalubong choices at competitive prices and of excellent quality – the same standards of DTI's OTOP program," said Robinsons Retail Holdings Inc. President and COO Robina Gokongwei-Pe. She also added that "his is in line with our mission to provide an easy and smart shopping experience to our consumers. This is a testament of our love of what's Filipino and we hope you can discover the best of the Philippines at Robinsons Supermarket."
To make an assurance that consumers are getting even better value for their money. The OTOP Philippines stands as a symbol of quality as well. Only products that pass DTI's stringent standards for quality, market acceptance, and competitiveness can carry the OTOP seal. It is a priority program of the government to promote entrepreneurship and create jobs by promoting patronage of products using indigenous raw materials and local skills and talents.
In the "Island Favorites" section of Robinsons Supermarket, shelves will be featuring delicacies such as Ilocos Fish Crackers, Cebu Dried Mango Chips, Memer Durian Candies, Peanut Kisses from Bohol, El Tesoro de Cebu Turrones de Mani, Pampanga Chicharon, and Bundy Wine, among many other products from the different provinces in the country. Its mission is to highlight products from different regions that have competitive advantages, in the hopes of improving local products' quality and marketing.
Robinsons is the first retail giant to partner with DTI to feature OTOP Program goods. Apart from being a firm advocate of health and wellness, Robinsons Supermarket also recognizes its role in strengthening the economic base of every community it serves by supporting locally-made products. Head on to the Island Favorites Section of Robinsons Supermarket and make a difference by supporting Filipino products.
This is definitely a piece of good news for everyone who misses and craves for local products and delicacies back home; or perhaps, for someone who just wants to have a taste of local delicacies but doesn't have the luxury of time to travel. It's about time to highlight and support locally-made products and delicacies.
Kudos to Robinsons Supermarket for coming up with this great idea to help promote Philippine-made products, not just locally but also internationally. Discover the Philippines’ finest delicacies! Shop now at Robinsons Supermaket!
Article and photos were taken by Ace Paragoyo, Pinoy AdvenTurista's official representative to the Island Favorites Launch held last June 25, 2015 at Robinsons Place Manila.
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