Nikon HongKong LTD. Announces the Release of its New Digital SLR cameras, the D750 and the D810

Nikon HongKong LTD. is pleased to announce the release of its new Digital SLR cameras, the D750 Nikon FX-format digital SLR camera and the D810, a Nikon FX-format digital SLR camera.

Digital SLR camera D750

Nikon D750 boasts of Superior maneuverability, an effective pixel count of 24.3-million pixels with the excellent image quality, the smallest and lightest body among Nikon FX-format models. The Nikon D750 is the first in a new line of the smallest and lightest* Nikon FX-format bodies offering the superior maneuverability as well as full-scale specifications needed for high-quality imaging and pursuing those of professional models.

It offers superior image quality with an effective pixel count of 24.3-million pixels, a new image sensor, and the EXPEED 4 image-processing engine. Completely new body structure and materials, as well as layout of internal mechanisms, has achieved a smaller, lighter, and slimmer camera that still offers a firm and steady grip. In addition, the D750 offers superior high-sensitivity performance and AF that supports shooting in low-light conditions, enabling hand-held shooting of even scenes offering little in the way of lighting. It is equipped with advanced functions nearly equal to those of professional models, and is the first FX-format model to be equipped with a tilting LCD monitor and built-in Wi-Fi® function that add to user convenience.

The D750, which combines superior maneuverability with excellent added value in a slim and lightweight body, eliminates various limitations users face with shooting, enabling greater freedom of expression, and the ability to express their intent, with their photographic imaging. Forming a new line of Nikon FX-format models, the D750 responds to the desire of active photo hobbyists to be ever more creative and feeds their great desire to prove themselves.

Nikon D750 Primary Features

1. The fusion of superior maneuverability and an effective pixel count of 24.3-million pixels with the excellent image quality of the FX format

In addition to being the smallest and lightest* camera in the history of the Nikon FX format, the D750 offers a level of maneuverability never before seen with a deep grip that enables a firm and steady hold that was achieved by making the camera significantly slimmer. The fusion of this maneuverability, an effective pixel count of 24.3-million pixels, and the excellent image quality of the FX format enables greater freedom of expression and the ability to better express intent with photographic imaging, and also opens the door to new shooting possibilities.

2. Clear, high-sensitivity performance that exceeds that of high-end models made possible by a new Nikon FX-format CMOS sensor and the EXPEED 4 image-processing engine

The combination of an effective pixel count of 24.3-million pixels, the new Nikon FX-format CMOS sensor, and the EXPEED 4 image-processing engine achieves both excellent sharpness and superior image quality. By making the pitch of each individual pixel on the new image sensor larger, a broad dynamic range is preserved, and superior high-sensitivity performance that enables rich and smooth expression of tones with very little noise has been achieved. In addition, adoption of new algorithms with EXPEED 4 achieves faithful color reproduction and minimizes noise at high sensitivities. Specifically, the D750 even surpasses the D810 in image quality at high sensitivities, and the large pixel pitch delivers advantages in definition, depth, tonal gradation and clear color. As a result, finely balanced image quality is delivered... This superior high-sensitivity performance is also demonstrated with movie recording.

3. Full-scale specifications that pursue those of professional models

Because the D750 responds to the desire of active photo hobbyists to be ever more creative, it has been equipped with advanced functions nearly equal to those available with high-end models for professional and advanced amateur photographers.

- Advanced Scene Recognition System
Detailed analysis of the shooting scene using scene information calculated by the 91K-pixel (approximately 91,000 pixels) RGB sensor and the image sensor increases the accuracy of automatically controlled systems such as AF, AE, i-TTL flash control, and AWB. Faces are also detected when images are framed using the optical viewfinder.
- Highlight-weighted metering system
Exposure is controlled with automatic detection of the brightest portion of the frame. This controls loss of detail in highlights (blown highlights), even when the primary subject is lit by a spotlight on a stage.
- Highly dense 51-point autofocus system
Adoption of a new AF sensor module, and 51 focus points covering a broad range of the frame, enables certain acquisition of the intended subject. This makes for smooth autofocusing, even in low-light conditions of −3 EV.
- High-speed continuous shooting
The D750 is capable of capturing up to 100 shots*1 in a single burst of continuous shooting at 6.5 fps*2 in both FX format and DX format.
- An optical viewfinder with approximately 100% frame coverage
The viewfinder built into the D750 offers better light transmissivity and colors, makes it easier to achieve optimal focus when fast lenses are used, and is brighter. An OLED has been adopted for the viewfinder display, making it clear and easy to read.
- A variety of movie-recording functions
A sequencing mechanism for which the same four-motor system used by the D810 has been adopted enables "power aperture" with movie recording. The D750 also responds to the needs of professional filmmakers with the ability to output uncompressed movies to external HDMI recorders while simultaneously storing them on a memory card inserted in the camera. It also offers advanced functions, such as Wind Noise Reduction and Frequency Response settings, that ensure high-quality sound.
- The same high level of dust and water resistance as the D810

4. A slim and very strong monologue body, expanding shooting possibilities with great maneuverability

The D750 is the first Nikon FX-format camera for which a monocoque structure, which serves as the exterior frame that protects the internal structure with great strength, has been adopted. A new material that uses carbon fiber has been adopted for the front body, where important mechanisms such as the imaging unit are incorporated, and the front cover, and a magnesium material has been adopted for the rear and top covers. Use of these materials not only helps to make the camera lighter, but also ensure superior strength and rigidity. In addition, positioning of the integrated circuit board and imaging unit in nearly the same place and optimization of drive mechanism positioning have helped to make the camera significantly slimmer. This, in turn, has enabled a deeper grip for a more firm and steady hold. The great maneuverability afforded by a size suited to a variety of shooting conditions greatly expands shooting possibilities for users.

5. The first Nikon FX-format camera to be equipped with a tilting LCD monitor that supports shooting from any angle

The D750 is the first Nikon FX-format camera for which a tilting LCD monitor has been adopted. The monitor can be tilted up as much as approximately 90° and down to approximately 75° for flexible adjustment over a broad range. As the LCD monitor does not extend away from the camera to a great extent, the compact size and great maneuverability of the D750 is maintained, even with more intuitive shooting from a variety of angles. Adoption of Nikon's original 3-axis hinge structure and a design that gradually pushes the monitor away from the camera when it is opened to face upwards prevent obstruction of the monitor by the camera's eyepiece, even when it is opened the full 90°. In addition, when tilted downward by 75°, the monitor swings back so that the monitor won’t touch the tripod base. You can comfortably tilt the monitor even when the camera is on the tripod. The superior operation of this tilting monitor makes live view photography and movie recording fun and easy by allowing users to change the angle of the camera with regard to the scene or subject for great freedom in choosing composition.

6. The first Nikon FX-format camera to be equipped with a built-in Wi-Fi® function for collaboration with smart devices that enables image transfer and remote shooting

The D750 is the first Nikon FX-format camera to offer a built-in Wi-Fi® function that enables wireless communication in both directions with smart devices such as smartphones and tablets. Still images exhibiting the superior quality possible only with a digital SLR can be uploaded to a smart device for online exhibition via the Internet that allows users to share their images with many people using social networking services and the like. In addition, the live view screen can be displayed on a smart device, enabling use of the smart device to capture not only self portraits and group photos, but also shooting suited to a variety of applications, including remote photography when the camera is mounted on a tripod.

Additional Features:
- The latest Picture Control system, which enables flexible imaging
- A TFT LCD monitor for which an RGBW array has been adopted for a bright and clear display, and with which monitor color balance can be adjusted
- Seven special effects modes that allow users to easily enjoy expressing themselves with effects possible only with digital imaging
- Multi-area Mode Full HD D-movie with two image area options

Digital SLR camera D810

The D810 is a digital SLR camera that boasts incredibly superior definition and image quality made possible with a new Nikon FX-format CMOS sensor with no optical low-pass filter, adoption of the latest EXPEED 4 image-processing engine, an effective pixel count of 36.3-million pixels, and a standard range of sensitivities from ISO 64 to ISO 12800. Not only does it offer extremely accurate AF, but vibrations generated inside the camera have been reduced to maximize the resolution of its 36.3-million pixels for sharp and clear images. The camera also supports recording of smooth, extremely sharp 60p full-HD (1920 × 1080) movies. What's more, high-speed continuous shooting at up to 5 fps with the FX-format image area and up to 7 fps* with the DX-format image area is possible for excellent response to a wide variety of scenes.

D810 Development Background

The D800 and D800E, added to Nikon's lineup of Nikon FX-format cameras in March 2012, drew great attention from professional and advanced amateur photographers as digital SLR cameras offering superior image quality nearly equal to that of medium-format cameras. The performance of these two cameras was well received around the world, earning them a number of prestigious awards, including a respected Technical Image Press Association (TIPA) Award 2012 and a European Imaging and Sound Association (EISA) Photo Award presented to the D800.
Developed with this background, the D810 offers the best image quality in the history of Nikon, as well as functions that increase the certainty and reliability of this superior image quality, to respond to the expectations of photographers who demand superior clarity, sharpness, and image quality from their photos.

D810 Primary Features

1. The first digital SLR camera in Nikon's history to offer a minimum standard sensitivity of ISO 64 at which superior clarity and image quality with rich tones is achieved

A minimum standard sensitivity of ISO 64, at which the same broad dynamic range available with ISO 100 is possible, was achieved through the adoption of a new FX-format CMOS sensor and by increasing the volume of light information that can be accumulated. This enables suppression of loss of detail in highlights (blown highlights) and beautiful rendering of subjects with rich tones, even when a fast lens is used in bright surroundings. In addition, collaboration with the same EXPEED 4 image-processing engine adopted for the D4S achieves a broad range of standard sensitivities up to ISO 12800 (Lo 1, Hi 1, and Hi 2 settings are also available).

2. Further increases in imaging flexibility: The Picture Control system, Nikon's exclusive advanced system for image processing

A new "Flat" Picture Control option has been added with the D810. Less in-camera processing is applied to images captured at a Picture Control setting of "Flat" than to those captured at a setting of "Neutral", enabling maximization of the amount of subject information acquired. The "Flat" setting prevents loss of detail in highlights and shadows, as well as over-saturation of colors, enabling adjustment of image quality and post-processing for richer tone characteristics, including contrast and colors. In addition, a "Clarity"*1 option has been added to adjustment settings for each Picture Control, allowing users to make images sharper or softer without over-emphasizing outlines and edges in images, and each setting can be adjusted in increments of 0.25 step*2, enabling more precise adjustment that makes it easier to achieve imaging that better reflects user intent.

3. Extremely precise AF and superior vibration suppression that maximize the resolution of the 36.3-million-pixel effective pixel count

In order to make the most of the incredibly high pixel count of 36.3-million effective pixels, the precision of the 51-point AF system has been increased with adoption of the Advanced Multi-CAM 3500FX autofocus sensor module and improvements to the focusing algorithm, ensuring exact autofocus acquisition on the intended portion of a still subject. In addition, mechanical operation of components such as the mirror and shutter has been improved for significant reduction in the amount of internal vibration generated. The end result is a system capable of maximizing the superior rendering performance of NIKKOR lenses and the superior definition of the D810's CMOS sensor.

4. High-speed continuous shooting at approximately 5 fps in FX format and approximately 7 fps* in DX format makes capture of a broader range of subjects possible

Adoption of a new CMOS sensor and the EXPEED 4 image-processing engine makes high-speed continuous shooting at approximately 5 fps in FX format and approximately 7 fps* in DX format possible with the D810. This makes capture of a broader range of subjects/scenes possible with excellent response with not only still subjects, but also moving subjects such as wildlife and sports scenes.

5. Full-HD movie recording with which picture quality and operation has been significantly improved

The full-HD movie recording function, capable of recording extremely sharp and clear movies exhibiting significantly fewer moiré patterns and jaggies, and less color aliasing, supports 60p recording for smoother expression of subject movement. In addition, operation has been improved with Auto ISO Sensitivity Control in M exposure mode, enabling exposure control with aperture value and shutter speed locked and automatic adjustment of only ISO sensitivity, as well as a highlight display that shows the brightest areas of the frame in which detail may be lost with display of slanted lines. Beautiful time-lapse movies with which variations in exposure between frames are controlled can also be generated in-camera.

Additional Features:

• An electronic front-curtain shutter that prevents blur in images with minimization of vibration resulting from the operation of mechanisms with shooting
• Highlight-weighted metering, with which exposure values that reduce loss of detail in highlights (blown highlights) are determined, convenient for capturing theater scenes and the like
• The first Nikon FX-format camera with an OLED viewfinder display; an optical viewfinder with frame coverage of approximately 100% that offers better light transmissivity and colors, and makes it easier to achieve the optimal focus when fast lenses are used　
• A 1229k-dot LCD monitor with bright RGBW array equipped with the "Monitor color balance" function that allows users to adjust monitor colors
• A "Split-screen display zoom" function that displays enlarged views of two separate areas of the frame side-by-side for checking level if the building is aligned with the horizon with live view photography
• Advanced Scene Recognition System, which utilizes a 91K-pixel RGB sensor, for highly precise automatic control over auto exposure (AE), autofocus (AF), and auto white balance (AWB)
• RAW recording at an image size of "Small"
• Multi-area mode full-HD D-movie that allows users to choose between two movie formats (image areas), FX-based and DX-based
• Improved movie sound quality with "Wind noise reduction" and "Frequency response" ("Wide range"/"Vocal range") settings
• Optimal layout of operational controls, and a grip sized and shaped for a firm, steady hold even when large lenses are used
• Effective sealing for superior resistance to dust and water

NOTE: This is a Press Release.

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